Marketing Playbook
Your step-by-step plan to fill the room — from three months out through the week after.
2–3 Months Out
-Initial email to all potential participants
-Social media save-the-dates
-Table Leader invites go out
-Staff/volunteer meeting to cast vision
-Platform post & Create registration
1 Month Out
-Platform announcement #2
-Personal text invites from pastors and staff
-Social media countdown
2 Weeks Out
-Reminder email
-Business & marketplace outreach
-Invite small groups to attend as a group
Week of Event
-Push notification
-Text reminders to registered attendees
-Volunteer briefing
Week After Event
-Thank-you communication & invite into a Small Group
-Send the number of Kingdom Leaders who join a Small Group to the KLN team
Week of Event Templates:
All Communication Templates
(All templates to be used at your own discretion)
2-3 Months Out Templates:
1 Month Out Templates:
2 Weeks Out Templates:
Week After Event Templates: